Presenting: The Sales System That Never Sleeps
Most businesses still rely on humans to remember the next sales step, which means leads slip through the cracks and opportunities are lost. In this session, Jens Palsma shows how to build a simple, reliable sales system that works in the background all day, every day, so your pipeline keeps moving even when your team is busy.
The talk is built around three core ideas you can remember and apply: SEE, SPEED, and WAKE. You will learn how to SEE the invisible by spotting buying signals before prospects ever reach out to you, why SPEED matters and how responding in 5 minutes instead of 5 days changes your close rates, and how to WAKE the goldmine that already exists in your forgotten database.
Throughout the session, you will see how to replace memory-based follow-up with simple, automated touchpoints that never forget to call, email, or nurture the right contact at the right time. Jens will share practical examples you can adapt to your own tools and tech stack, so you can start turning anonymous attention into real conversations without adding more manual work to your team.
You will leave with a clear mental model for a “sales system that never sleeps,” language you can use with your team to align around SEE · SPEED · WAKE, and concrete next steps to improve your existing sales process. This session is designed for founders and sales leaders who want a calm, dependable system instead of a frantic, person-dependent pipeline.
About Jens:
Jens is the founder of Clevergro, where he helps recruitment agencies transform from manual, hustle-driven operations into modern, AI-powered firms. With a background in tech recruitment and deep expertise in automation tools like Clay, n8n, and LinkedIn outreach systems, he builds sales and sourcing systems that work around the clock, so recruiters can focus on what actually matters: real conversations with real people. Based in Portugal and originally from the Netherlands, Jens is on a mission to amplify recruiters, not replace them.
